His journey in online media began in 2014, when he started creating and publishing content online. Coming from Ijebu, Ogun State, Nigeria, Ademola began with a simple ambition: to build an audience through stories that people wanted to read and share.
Between 2018 and 2019, he operated BBMuleBlog, also known as BBMuleBlog01, a Nigerian entertainment, gossip, and news platform. The blog covered celebrity news, viral stories, social media trends, football, human-interest stories, and other topics attracting attention among Nigerian internet users.
During this period, Ademola gained valuable experience in online publishing, content creation, audience building, and understanding what makes stories connect with readers.
In 2019, financial challenges forced him to step away from the blogging industry. Although the platform became inactive, the vision behind it never disappeared.
Years later, Ademola returned to digital media with a much bigger vision through JNMulee News.
Today, JNMulee News represents a new chapter in his journey — one focused on building a professional, modern, and scalable media company capable of serving audiences in Nigeria and beyond.
His ambition is not simply to operate another news website. The long-term goal is to build JNMulee News into a multi-million-dollar media company, with a strong digital presence, a wide range of news and entertainment coverage, and a brand that can grow internationally.
From starting his journey in 2014, stepping away in 2019, and returning to rebuild his vision, Ademola Habeeb's story is one of persistence, ambition, and the determination to start again.
JNMulee News is the continuation of that journey — and the beginning of an even bigger vision.
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